The idea for 'luxury branded residences' began in 1919 on New York’s Upper East Side when the larney Hotel New Netherland collaborated with Sherry’s restaurant on what would become Fifth Avenue’s Sherry-Netherland apartment hotel - the first 'fashionable home'. By the 1990s, competing Four Seasons- and Ritz-Carlton-branded residences were springing up all over cities like Boston and New York.
When developers come to the market, especially in places like Miami and Dubai, where you have a massive saturation of new developments, they want to stand out." Bugatti CEO Mate Rimac tells Robb Report that while Bugatti is "the pinnacle of automotive", they are excited to offer that experience in other categories as well.
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