US antitrust trial targets Google's digital ad business

  • 📰 YahooFinanceCA
  • ⏱ Reading Time:
  • 33 sec. here
  • 3 min. at publisher
  • 📊 Quality Score:
  • News: 20%
  • Publisher: 63%

U.S. Department Of Justice 뉴스

Google

Alphabet's Google faces trial in a second antitrust case next week where the U.S. Department of Justice will challenge how the search giant monetizes...

- Alphabet's Google faces trial in a second antitrust case next week where the U.S. Department of Justice will challenge how the search giant monetizes advertising through a system that prosecutors say harms news publishers.

Those advertising tools contributed to the more than 75% of Google's $307.4 billion in revenue last year that came from advertising. The antitrust regulators accuse Google of dominating the markets for the technology behind website ads by tying its tools for publishers and advertisers together, staking out a "privileged position as the middleman."

Google competitors on the advertiser side, such as Trade Desk and Comcast, and publisher side, such as PubMatic, are on the list of potential witnesses. Current or former executives from News Corp, the Daily Mail and Gannett, which has also sued Google, may testify at trial.

이 소식을 빠르게 읽을 수 있도록 요약했습니다. 뉴스에 관심이 있으시면 여기에서 전문을 읽으실 수 있습니다. 더 많은 것을 읽으십시오:

 /  🏆 47. in KR
 

귀하의 의견에 감사드립니다. 귀하의 의견은 검토 후 게시됩니다.

대한민국 최근 뉴스, 대한민국 헤드 라인