Why luxury watches can be worth the investment

In June 2007, the iPhone was released. Complete with a built-in time display, there was a pause as those in the watch industry were counting down their last days. But, to the contrary, statement watches grew in popularity, as did the thirst for vintage watches.

Ulman singles out the Rolex Submariner, produced in the 1950s, and in particular the model bearing the red scrip on the dial, as retailing for more than $100,000 – assuming it comes with its original box and papers and hasn’t been altered. “It’s quite an unusual phenomenon,” says Luke Fulton, co-owner of the Vintage Watch Co in Brisbane and Sydney.“The vintage sports watch market is still strong but, increasingly, there’s renewed interest from collectors in China looking for Cartier watches from the early 1990s to the end of that decade. And given these watches were from a fashion house, fewer were made,” says Fulton.

Kontos singles out certain results obtained at Leonard Joel as worthy of attention, including a Rolex Cosmograph Daytona circa 1967 that was sold for $57,500 in October 2023.

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