U.S. antitrust trial targets Google’s digital ad business

Google faces trial in a second antitrust case next week where the U.S. Department of Justice will challenge how the search giant monetizes advertising through a system that prosecutors say harms news publishers.

Those advertising tools contributed to the more than 75 per cent of Google’s $307.4-billion in revenue last year that came from advertising. Google has denied the claims, saying it is not required to share technological advantages with rivals and that its products are interoperable with those offered by competitors.

Google competitors on the advertiser side, such as Trade Desk and Comcast, and publisher side, such as PubMatic, are on the list of potential witnesses.

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