'I don’t want AMD to be the company that only people who can afford Porsches and Ferraris can buy': AMD's Jack Huyhn says being 'King of the Hill' isn't the priority for its next-gen GPUs

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Andy built his first gaming PC at the tender age of 12, when IDE cables were a thing and high resolution wasn't. After spending over 15 years in the production industry overseeing a variety of live and recorded projects, he started writing his own PC hardware blog in the hope that people might send him things.

When it comes to the top-end of the GPU market, AMD has struggled in recent years against Nvidia's offerings. The, it can be a tough sell to recommend the AMD cards against the green team opposition unless the price is right.

When asked if AMD was going after the flagship market at all, however, Huyhn did leave the door open for potential ultra-high-end cards in future: Still, if the new AMD cards can deliver excellent mid-range performance for significantly less cash than Nvidia's offerings, that'd likely tempt more gamers into the fold.Keep up to date with the most important stories and the best deals, as picked by the PC Gamer team.

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