KUALA LUMPUR: Efforts will be made to help the local media industry weather the storm of losing advertising revenue to social media giants, says Fahmi Fadzil.
"This is because we will never go back to the good old days," he said at the Minister's Conversation 2024 held at the National Institute of Public Administration here on Friday . "These companies have stopped advertising with the local media and go directly to social media platforms," he added.
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