Those kinds of deals have helped Netflix grow its subscriber base, Barclays wrote in a May 16 research note. Barclays estimated that deals with legacy TV, internet, and wireless providers could have made up around 22% of Netflix's net subscriber additions in the US and 9% internationally over the last two years.
The analysis suggests that Netflix's partnerships with wireless, broadband, and TV providers will be important for the company as it tries to expand beyond the core audience for streaming-video services around the world. Netflix has been particularly aggressive in pursuing partnerships with wireless providers like T-Mobile, Orange, Vodafone India, and Telefónica, as it expands in places like India and Brazil, where wireless access is more prevalent than broadband service, Barclays said.
The estimates are rough, Barclays wrote. Netflix hasn't disclosed how many subscribers its partnerships have added, and neither Netflix nor cable companies report"churn" . The deals between Netflix and its distributors tend to be very nuanced. And some people who signed up for Netflix through distributors may have subscribed to Netflix on their own had these partnerships not existed.
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