La Maison is a show born out of what executive producer Alex Berger has described as a desire to depict environments that are “fantasised about but people understand how they work”. With his new Apple TV+ series in particular, he wanted to show that for all its glamour, the fashion industry runs like any other: bottom lines, not hemlines, are what spirit us from one season to the next. It’s a bit like Succession in that way.
Nary a billboard belonging to her competitor, Ledu, should be on view. While we can’t say for sure if fashion executives are protected from their competitors’ ads by their drivers, we can say that it seems like a highly inefficient and protracted way for a person with places to be to get around town. And what is time but money? Do designers get cancelled and asked to step down? Fact. This feels like an obvious one.