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FanDuel Touts US Market Lead Driven by Parlays and Pricing

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FanDuel's position as the No. 1 US sportsbook by market share to has been driven by new sports betting products, most notably single-game parlays.

FanDuel attributes its position as the No. 1 US sportsbook by market share to new sports betting products, most notably single-game parlays, and the ability to price as many of these bets as possible.FanDuel has secured the No. 1 position in U.S. sports betting market share largely thanks to its new bet offerings and ability to price them, company officials claimed Wednesday.

FanDuel's success has been driven by gross gaming revenue margins improving from 7% in 2020 to 12% in 2024. DraftKings only increased its margins from 6% to 9% over the same period.The nation’s two leading books by market share have improved margins largely through thousands of additional bets and the creation of single-game parlays that stack these wagers together.

“No one else in this category has been able to achieve the levels or the rate of growth and our structural margin advantage that FanDuel has,” said Mike Raffensperger, FanDuel’s President of Sports.FanDuel’s dominance is an impressive consolidation of what six years ago seemed a wide-open new market.

FanDuel was acquired by Flutter, the owners of well-known European brands such as Paddy Power and BetFair, in 2018. Using its platform and bookmaking background, combined with FanDuel’s American brand recognition and customer database, the new book emerged by early 2019 as one of the U.S. leaders.

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