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BUSINESS INSIGHTS: What’s the difference between a Wordmark and a Logo?

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A wordmark, also known as a logotype, is a typographic representation of a brand’s name. It relies on typography, using unique fonts, colours, and spacing to create a memorable impression, without incorporating any symbols or icons.

Wordmarks are inherently simple because they focus solely on the brand name using stylised typography. This simplicity can be a significant advantage in a world where consumers are bombarded with visual stimuli. A clean and clear wordmark ensures that your brand name is easily recognisable and memorable.By using a wordmark, the emphasis is placed directly on your brand name, makng it the central element of your identity..

Eben Etzebeth will seek to write another chapter in an already storied career in the Rugby Championship title decider against Argentina.

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