Ground Floor Coffee initially operated out of a ground-floor HDB flat in Pasir Ris, manned by owner Adhwa Hasif, 33, and his wife. When it first launched in 2022, Ground Floor Coffee attracted a lot of viral attention. The home-based cafe operated out of a ground-floor HDB flat in Pasir Ris, manned by owner Adhwa Hasif, 33, and his wife.
“During the period when we went viral, the crowd was out of control. After I set up the online ordering system and collection method, it was smooth as butter,” Hasif told 8days.sg. He did “small collaborations and appearances here and there” with a few local brands. “But that said, we also missed a lot of other amazing opportunities for collaborations due to the fact that we were a home-based business,” he pointed out.Calling it “surreal” and a “leap of faith”, Hasif revealed that he and his wife “actually cried” after they decided to close their home cafe and open a brick-and-mortar shop.
He has two kids, aged six and three. His daughter is enrolled for primary school next year. Hasif added: “My wife and I want to let her have her own space as well. Yes, it was very convenient to work from home with my kids around me, but I feel it’s about time we step out and focus on growing our business and making it sustainable.”At his new cafe, Hasif has expanded his menu offerings to include filter coffee and light desserts like Lemon Thyme and Earl Grey Dark Chocolate tartlets.
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