Weight Watchers opening tech operation in Toronto as company tries to rebalance brand

  • 📰 globeandmail
  • ⏱ Reading Time:
  • 40 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 19%
  • Publisher: 92%

대한민국 뉴스 뉴스

대한민국 최근 뉴스,대한민국 헤드 라인

Weight Watchers opening tech operation in Toronto as company tries to rebalance brand GlobeTechnology

– with the potential to hire 100 or more in the future – said Weight Watchers’ chief technology officer Michael Lysaght. It will be the company’s third tech hub; its operations in New York and San Francisco now employ roughly 225 people combined.

The 56-year-old company’s business model was built around members attending regular meetings where they “weighed in” and discussed weight-loss experiences. The company did move relatively early on to offer weight-loss programs online. But it did little to update its web presence in the years after the dot-com bubble, despite the proliferation of smartphones. Its app was “incredibly dated” and had just a one-star rating on Apple’s app store when Mr.

Last year, she unveiled a new manifesto and brand name – WW International – positioning the company as more than a provider of weight-loss programs. WW added a loyalty program rewarding users for healthy choices and relaunched its branded food products without artificial sweeteners, flavours, colours or preservatives.

 

귀하의 의견에 감사드립니다. 귀하의 의견은 검토 후 게시됩니다.

GlobeTechnology Having a very difficult experience with ww_us Resolution Dept today. Please advise weightwatchers

이 소식을 빠르게 읽을 수 있도록 요약했습니다. 뉴스에 관심이 있으시면 여기에서 전문을 읽으실 수 있습니다. 더 많은 것을 읽으십시오:

 /  🏆 5. in KR

대한민국 최근 뉴스, 대한민국 헤드 라인

Similar News:다른 뉴스 소스에서 수집한 이와 유사한 뉴스 기사를 읽을 수도 있습니다.

Toronto fintech company Koho Financial raises $42-million in growth capitalThe service aims to be a savings-focused alternative to traditional banking, with a focus on millennials. The round was led by returning investor Portag3 Ventures
출처: globeandmail - 🏆 5. / 92 더 많은 것을 읽으십시오 »