Elizabeth Uviebinene, 32, is the creator of the Storia journaling app. A brand strategist and author, she has published five books.
I've been underestimated, and honestly, I’m used to it by now. But what’s brought me to where I am today isn’t just talent - it’s a blend of curiosity, support, and opportunity. Of course, talent is important, but it’s only part of the story. You need people who believe in you, who can see your potential even when you can’t always see it yourself. And you need to be in environments that give you room to grow.
Starting my business was probably the hardest thing I’ve ever done, especially in the tech startup space. But being a founder and building a startup has allowed me to tap into so many different parts of my skill set. That’s what I love the most: every aspect, from marketing and product design to tech development, stretches me in ways I didn’t expect. It can be lonely at times because you're often head down, just building and problem-solving.