Here's an earnings homework checklist so you can be ready when your companies report

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Wells Fargo & Co 뉴스

Abbott Laboratories,Morgan Stanley,Investing Playbook

You never want to be playing catch-up in real time while trying to make important buy, sell, or hold decisions.

Earnings season is upon us. It's more important than ever to do your homework. Wells Fargo on Friday was the first portfolio name to report third-quarter results, which have been greeted enthusiastically on Wall Street. The stock is trading back at early 2018 highs and extended its winning streak to eight sessions in a row on Tuesday. Morgan Stanley and Abbott Laboratories — both Club names as well — report earnings before Wednesday's opening bell.

Only then are you going to get a sense of what the "buy-side" — your fellow shareholders and would-be shareholders — are going to consider good or bad relative to where the stock stands. In other words, matching estimates when a stock is at a 52-week low is going to be received a lot better than matching estimates with a stock at a 52-week high. Analyst notes and estimates are usually coming from what Wall Street refers to as the "sell-side.

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