Daily Mail previously revealed that Payne's label cut ties days before his death. Sources have claimed that trolling and online memes played a part in the axe . READ MORE: Cheryl ColeLiam Payne was quietly dropped by his record label because they feared the music he wanted to make wouldn't win over his One Direction fanbase, sources have claimed.
Speaking exclusively to DailyMail.com, they said: 'Liam wanted to make the sort of music he enjoyed but his label believed it wouldn't win over 1D fans so there were disagreements about the way his brand should have been marketed.' 'The entire music industry is making cuts and restructuring to cut costs so Universal decided to drop Liam quietly and invest in other artists,' the source said.
Days later, on October 2, Payne was filmed dancing the macarena during an intermission at Niall Horan's concert in Buenos Aires. 'It was more to do with public perception than anything because other musicians are a lot harder to work with,' they said.'Liam made millions for the industry but was shunned when he wanted it to support him.'Multiple sources previously confirmed to DailyMail.com on Thursday that Payne was given a huge advance at the label but he didn't recoup it. 'Out of all of the One Direction boys, Liam was on the wrong path musically,' an insider said.
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