Millennial startup owners aim to establish world-class Philippine watchmaking industry

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The Philippine watchmaking scene may not be well-known yet, however, a handful of brands are determined to change that. They even have a private group

chat to support one another and foster industry growth. One standout is Argos Philippines, founded by millennials Gregory Yu and Ivan Jeff Soberano.Argos co-founder and PR director Gregory Yu

The goal was to design a world-class watch suitable for everyday wear and built to last. Their timepieces can be worn with anything—from suits to casual shorts—and are unisex. Their first collection, Odyssey, launched in 2022, draws inspiration from Homer’s The Odyssey. It blends ruggedness with elegance, ensuring versatility for any occasion. Designed to withstand harsh environments, it guarantees reliability and durability. The initial release features colors reminiscent of the Philippine beaches—cream and blue, invoking “the sand and the sea.”

“We aim to instill a sense of pride in our customers, showing them that this beautifully crafted, world-class watch is made right here in the Philippines,” Greg said.“Our vision is to place our products on par with internationally recognized brands. Through Argos and other local brands, we aspire to establish a vibrant Philippine watchmaking industry. We believe this will be realized in the near future,” Greg added.

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