A recruiter’s view of AI, digital skills in the African job marketArtificial intelligence and digital technologies are reshaping the world of work. To gain insights into the impact of these technologies on job trends, we sat down with Alex Martin, Managing Director for Salt Recruitment Africa, a global specialist recruitment company with 22 offices and 300 staff worldwide.
The ability to apply digital skills in multiple industries makes them essential for career flexibility and growth. That said, humans are still essential in the AI-driven world, but our work will change. Workers who can integrate AI tools into their workflow and leverage AI for productivity gains will be in high demand.As industries continue to evolve, creativity has emerged as one of the most sought-after skills in today’s job market.
opportunities in an AI-augmented job market. Thinking creatively is essential for finding innovative solutions and maintaining competitiveness.Martin says: "I've always thought that creativity is the most important skill people have for the future. If you look on LinkedIn, I think there are 20 million jobs where creativity is listed as a need, making it the most in-demand skill on the planet.
By blending creativity with digital skills, professionals can remain relevant and valuable in the fast-changing job market. This is where tools like the Adobe suite comes in, as it not only helps students and workers keep up with the current demands of the market, but also allows them to stand out, bringing unique value to industries increasingly shaped by AI and emerging technologies.
Whether in design, media or data-driven marketing, products like Adobe Acrobat, Adobe Express and Adobe Creative Cloud provide a comprehensive platform that prepares individuals to excel in diverse roles, from creative to highly technical.Adobe's tools remain industry standards for creative roles such as graphic design, video production, digital media and more.