Defining your business vision: the non-negotiable first step to success

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Your vision isn’t just an inspirational exercise; it’s a strategic blueprint that determines every decision, action and achievement to follow.

In her first monthly column where you'll find her offering support and guidance to business owners and those with their own career challenges, Lead Coach of the IMAGE Business Club Niamh Ennis starts at the very beginning; defining your vision.

In business, there’s a pervasive myth that action inevitably equals success. The advice to “just start” is tempting. Yet, before diving into strategy, launching products, or creating social posts, there’s one foundational step every ambitious entrepreneur takes and that’s getting crystal clear on their vision. Because here’s the truth: a business without a vision isn’t just in danger of drifting; it’s on track for burnout, misaligned priorities, and, ultimately, disillusionment.

With this as your guiding light, craft strategies, set priorities, and build systems that reflect it at every level, from your branding to your daily operations. Once your vision is clear, don’t be afraid to use it!

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