Mahindra Launches Electric SUVs to Compete with Hyundai and Toyota in Indian Market

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Mahindra & Mahindra,Electric Suvs,Hyundai

Mahindra & Mahindra introduces two new electric SUVs, the BE 6e and XEV 9e, to compete in India's growing SUV market, dominated by Hyundai and Toyota. These vehicles aim to boost Mahindra's market share and cater to the increasing demand for electric vehicles in India, with production targets set to rise from 90,000 to 200,000 units by March 2026.

Indian automaker Mahindra & Mahindra has unveiled a new range of electric vehicles, including the smaller sporty BE 6e and luxurious XEV 9e electric SUVs, aiming to boost its market share in segments dominated by Hyundai and Toyota. The vehicles, with a driving range of more than 500 km on a single charge, are priced starting at around $22,500 and $26,000, respectively.

Mahindra hopes to capitalize on India's growing compact SUV market, where it has an edge in terms of running costs over hybrid and petrol-fueled rivals. The company plans to start manufacturing 90,000 units of the two EVs annually, with the goal of increasing production to 200,000 units by March 2026

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