The Competition Bureau is suing Google over alleged anticompetitive conduct in the tech giant's online advertising business and wants the company to sell off two of its services and pay a penalty.
These tools are collectively known as the ad tech stack, which the bureau alleges Google has "near-total control of" because it owns four of the largest online advertising technology services used in Canada: DoubleClick for Publishers, AdX, Display & Video 360 and Google Ads. He said in a statement that the bureau's complaint "ignores the intense competition where ad buyers and sellers have plenty of choice."The matter is headed for the Competition Tribunal, a quasi-judicial body that hears cases brought forward by the competition commissioner about non-compliance with the Competition Act.
The bureau says the second is that Google worked to "distort auction dynamics" by giving its own ad exchange preferential access to ad inventory, taking negative margins in certain circumstances to disadvantage rivals, and dictating the terms on which its own publisher-customers could transact with rival ad tech tools.
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