Svedka Vodka’s Parent Company Just Sold the Brand, Amid a Struggling Spirits Market

so it can focus on its higher-end brands. It appears that some in the industry are still betting on baller bottles.Paul John Indian Single Malt Just Dropped Its New Christmas Whisky, which comes in many flavors, is priced at less than $20 per bottle. Although it originated in Sweden, the brand has been produced in the U.S. for years now from a corn mashbill. Still, it has held its own in the vodka market, which is still the best-selling spirit in the U.S.

Constellation has faced headwinds as much as any other spirits corporation in recent years. The company reported a nearly ten percent decline in wine and spirits shipments in the second quarter of this year, and overall wine has far outpaced sales of spirits in the portfolio. But according to Bernstein Research analyst Nadine Sarwat, the sale of Svedka is a good move for Constellation.

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