The front page of Monday’s Courier Mail. News Corp tabloids ran a week of advertorials on the virtues of Australia’s gas industry.The front page of Monday’s Courier Mail. News Corp tabloids ran a week of advertorials on the virtues of Australia’s gas industry.Front-page campaign, paid for by the gas industry, has been labelled ‘propaganda’.
“But they’re nothing like as transparent when it comes to revealing the amount of money they’re receiving for this campaign,” he said.He said it also showed little regard for their audiences. “They’re hoodwinking them,” he said. “The fact that I was just randomly there, I think, was really interesting … the fact that there weren’t that many English speakers on the ground … and the bureaux sort of have a more faceless thing going on, so you don’t quite form the same bond with your audience, as opposed to having a journalist there,” she said.“I’m out here because my freelancer requests received a ‘can’t do’ so I just set off on my own,” she wrote.
Those affected were told an email would be sent around later with more details about what came next and were offered the opportunity to take a voluntary redundancy.Solstice media’s founder, Paul Hamra, said it was an “unfortunate coincidence” that staff came to work in costume the same day as the redundancy round was announced. Asked whether management could have put off the announcement given the circumstances and the advance notice, he said: “No.
“Our research is that people don’t want to feel bad reading the news. So news as a category is suffering from news avoidance and some of issues where advertisers want to avoid being in the bad news.”The first 7PM News broadcast from Auntie’s spanking new Parramatta studios will go out on Sunday.
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