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Anti-woke investment firm to release new ETF that shuns DEI-focused companies

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American investors will soon have the chance to put their money into an ETF that includes all S&P 500 names – except three dozen that prioritize DEI hiring targets.

One U.S.-based investment firm is providing a new way for Americans to cut out companies from their portfolios that prioritize diversity, equity and inclusion initiatives over bottom lines. "I think it'll be part of President Trump's historic mandate, calling out these companies, calling out government practices that put hiring on race and gender as opposed to skill and merit," Azoria co-founder and CEO James Fishback said on "Fox & Friends First," Monday.

Some of those names not included in the ETF are Starbucks, Best Buy, Vanguard and BlackRock. In a recent New York Post op-ed, Fishback clarified his stance that companies that hire on skill and merit will outperform those that hire on race and gender. "Look, if you commit to hiring on race and gender and not merit, your stock will continue to underperform. Our ETF will call you out," the co-founder and CEO reiterated with Fox News’ Todd Piro.

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