By‘Tumultuous’ doesn’t oversell the state of the car industry in 2024. Across the world, manufacturers are having to manage electrification, changing customer uses and tastes, the influence of China, mandates, quotas, regulations, the spectre of tariffs in the US… it’s a lot.
Which seems pretty remarkable for a company that created the Leaf as early as it did, but the second generation model will be eight years old in 2025 - a lifetime in EV terms. It is long overdue replacement, especially as the much newer Ariya hasn’t made any great headway in the EV SUV space.
So the new arrangement proposes quite a lot. It needs to. Collaboration is key, of course, to achieving goals faster and more efficiently, so a lot of shared resources seems likely. The official aim is to work towards a carbon-neutral and zero-traffic-fatality society through vehicles defined by their software, which sounds an almighty task. Clubbing together to create the required architecture will surely mean they can happen sooner.
Today’s announcement suggests that if the right synergies are identified and actioned soon enough, a world-class ‘mobility company’ could aim for sales revenue exceeding 30 trillion yen and profit of more than three trillion yen. Respectively, those figures are currently £150bn and £5bn.
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