Android Dominates South African Mobile Operating System Market

Android’s market share has remained fairly consistent over the past five years, dipping below 83% only briefly in 2022. StatCounter GlobalStats analyses over five billion monthly page views for around 1.5 million websites to estimate the leading brands and vendors across various industries and regions.

While this can indicate a form of market share in terms of usage, it doesn’t reflect actual sales market share as tracked by organisations like Counterpoint and the International Data Corporation. Android’s dominance in South Africa isn’t surprising. The Google-owned operating system is shipped with many mid-range and budget smartphones, which are popular due to the country’s high prevalence of low-income earners. Android’s market share in South Africa grew from 83.44% in November 2020 to 83.95% in November 2021 before dipping to 82.43% in November 2022.Apple’s iOS is the next-most popular mobile operating system in the country. Its market share was 15.18% in November 2020, which climbed steadily to 15.65% in November 2021 and 17.21% in November 2022.Statcounter Globalstats also collects market share data for lesser-known mobile operating systems like Samsung, Tizen, Linux, Series 40, and Nokia. Of these, Samsung held the highest market share, at 0.19%, as of November 2024, up from 0.07% in November 2020. Tizen held the highest market share of these mobile operating systems in November 2020, with a share of 0.17%. However, it had declined to 0.02% by November 2024. Several distributions of Linux for mobile devices exist; combined, they held a 0.02% share of the South African market as of November 2024. Series 40 is a Nokia operating system that was loaded on a wide range of mid-tier feature phones between 1999 and 2013. As of November 2024, it held a 0.01% market share in South Africa. Statcounter also lists a “Nokia Unknown” operating system, which also had a 0.01% share as of November 202

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Takealot Dominates South African E-commerce Market with 15-20% ShareNaspers-owned Takealot leads the South African e-commerce market with a 15-20% share, followed closely by Checkers Sixty60. Online fashion stores hold the largest market share, followed by electronics and groceries. The industry has seen significant growth, driven by improved delivery services and a rising number of online shoppers.
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Microsoft Windows Dominates South African Desktop Operating System MarketStatCounter GlobalStats reveals that Microsoft Windows holds a dominant market share in South Africa, ranging from 64.05% to 74.27% between November 2020 and November 2024. Apple's MacOS follows with a significantly smaller share of 7.35% as of November 2024. While this data indicates usage-based market share, it doesn't reflect actual sales figures.
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