Sustainable Finance: A Pathway to Impact for Gen Z

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Sustainable Finance: A Pathway to Impact for Gen Z
FinanceSustainabilitySocial Impact

The financial sector may seem an unlikely fit for young people seeking purpose-driven careers, but sustainable finance offers a powerful opportunity to make a positive social and environmental impact. The article highlights the work of the World Wildlife Fund (WWF) in South Africa, showcasing how their team drives change by channeling finance towards innovative businesses and entrepreneurs.

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Working in sustainable finance at the World Wildlife Fund for Nature in South Africa, our team drives change and enables the adoption of best practices in the way that money is allocated to innovative businesses and entrepreneurs by banks, asset managers and insurers. In this way, we bring about tangible benefits for nature and for South African communities.

What I did know was that I wanted to make a difference and I didn’t want to be chained to an office desk. Who would have thought that one could work in finance and not work in an office all day! I wanted to work outdoors, in nature, as my passion had always been the natural world and our interaction with it.

The words of advice from my mentor have rung true so often over the years. In the early days of my career in finance, I would drive out to see farmers on their properties and hear, for example, how damage from one hail storm, which nobody could have forecasted, had wiped out savings which meant the farmer would incur debt for 10 years to recover.

It has been, and continues to be, exciting to work in sustainable finance, to see change happening in South Africa and globally, and to know that people are getting the support they need to be successful. It is not always at the scale and urgency required but we celebrate the small wins too.

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