Having joined Simpson Marine in March 2024, the company’s CEO talks about challenges at a critical time for the regional dealership.Picture yourself sipping a frozen margarita in the jacuzzi of a 50m superyacht, watching the sun set over the sparkling waters of the Mediterranean. While the luxury of exploring breathtaking regions aboard a superyacht has been a mainstay in the Mediterranean and Caribbean for decades, it was largely untapped by Asian clients – until now.
With the expansion of superyacht charter specialists like Fraser Yachts into Asia, UHNWIs from this region are increasingly warming up to the idea of chartering their own floating hotel – not just in the Mediterranean but also around the stunning coastlines of Asia, with its crystal-clear waters and vibrant cultures. The majority of superyacht clientele nowadays are still from Europe and America. Except for the ultrawealthy, established Asian families – some of whom have already integrated chartering as a regular feature of their annual summer or winter activities – superyacht charter is relatively new to clients in the region.Helping clients discover and enjoy the concept is the first step towards tapping into this market. A superyacht charter offers a level of luxury and freedom that few other travel experiences can match. Imagine a floating five-star hotel customised entirely to your needs, where you can travel with your loved ones to any destination of your choice, at your own pace. A fully crewed luxury yacht provides an escape like no other, with dedicated staff, a private chef, and a host of world-class amenities tailored specifically to your preferences – from gourmet cuisine to adventurous water toys. With breathtaking new views each morning, an ever-changing horizon, and unparalleled comfort, a superyacht charter is the pinnacle of luxury and discover
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