Honor Enters Indonesian Market With Smartphone Launch

Huawei spinoff Honor announced Tuesday it is entering Indonesia and plans to launch its smartphones there by the end of March. The populous Southeast Asian country has banned Apple's iPhone 16 over domestic production requirements. As of November, Oppo, Xiaomi and Transsion — all China-based — held the top three spots in Indonesia by smartphone shipments, according to Canalys.

Honor has an office in Indonesia and is working with one local manufacturing partner, Justin Li, the Chinese company's president of South Pacific operations, told reporters last week. He said a folding phone will be among Honor's first set of locally sold products — 10 items in the medium to high-end segment.The company aims to offer around 30 products from phones to tablets in Indonesia by the end of the year. The Southeast Asian country is home to the world's 'Although 80% of the market is dominated by devices priced under $200, as Southeast Asia's largest and fastest-growing economy, Indonesia presents immense potential for long-term growth,' Canalys analyst Chiew Le Xuan said in an email.'Indonesia is emerging as a key market in Southeast Asia, driven by rapid economic growth and an expanding middle class,' Chiew said, noting the country accounts for 35% of smartphone shipments in the region and can serve as a strategic regional hub.Li claimed the decision to enter Indonesia was independent of Apple's presence in the country, and was confident in Honor's ability to compete. He said Honor had observed the Indonesian market for years, before doubling down on expansion efforts in the last half year. While he declined to share a current breakdown of Indonesian to Chinese staff, Li said Honor is still hiring in the country and aims to have a predominately local staff in the futur

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Honor Enters Indonesia, Aims to Capture Smartphone Market ShareHuawei spinoff Honor is launching smartphones in Indonesia by the end of March, targeting a market dominated by Chinese brands. Facing competition from Oppo, Xiaomi, and Transsion, Honor plans to offer a range of phones and tablets, including a folding phone.
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Honor Enters Indonesia, Targeting Smartphone MarketHuawei spinoff Honor is expanding its global reach by entering the Indonesian smartphone market. The company plans to launch its smartphones by the end of March, offering a range of products from medium to high-end segments. Honor aims to capitalize on Indonesia's growing economy and expanding middle class, despite facing competition from established Chinese brands.
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Honor Enters Indonesia, Targeting Southeast Asian MarketHuawei spinoff Honor is entering the Indonesian smartphone market, planning to launch sales by the end of March. The company aims to offer around 30 products in Indonesia by the end of the year, targeting the growing middle class and a market dominated by devices priced under $200. Honor's entry follows recent developments in the Indonesian market, including a ban on Apple's iPhone 16 and the dominance of Chinese smartphone brands.
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