A new analysis from fintech firm Digido predicted that the Philippine digital lending market, comprising both non-bank digital lenders and digital banks, exceeded $1 billion in the second half of 2025. The startup said the significant growth was driven by robust consumer demand for online financial services.It said non-bank digital lenders are expected to capture a 55.2-percent market share, translating into about $556.5 million, while digital banks would account for the remaining 44.
8 percent or $451 million. The fintech company noted that the projected market size surpassed the $796 million anticipated by the end of 2024 and the $693 million recorded in 2023. It said that in the first ten months of 2024, a combined 58.9 million app downloads were recorded for both segments. Assuming consistent growth, Digido estimates that total downloads for the year could reach about 73.5 million, representing a 56.4-percent increase compared to 2023. It said that from 2013 to 2023, the Philippine digital lending market exhibited an average annual growth rate of 28 percent or about $68 million. “Our findings underscore the increasing reliance of Filipinos on digital credit solutions for their financial needs,” said Digido business development officer Rose Arreco. She noted that some of the actors contributing to the growth trajectory include accessibility for underserved populations, supportive government initiatives and the ongoing drive towards digitalization. Arreco emphasized the significant role of Generation Z, constituting a third of the country’s population, in driving the trend
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