Huda Beauty Is Banking on Fragrance as Its Next Big Business Venture

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.hudabeauty is banking on fragrance as its next big business venture:

Author:Austen TosonePublish date:Jul 17, 2019Updated onJul 17, 2019"When I got my first job at 14 years old, the first thing I spent my paycheck on was two bottles of perfume," recalls Mona Kattan, the global president of Huda Beauty — the popular namesake cosmetics line started by her sister — and the co-founder of Kayali Fragrance.

Despite sharing a parent company, Kattan notes that there is barely any overlap between Kayali and Huda Beauty when it comes to the specific teams involved. "We kind of had to start from scratch," Kattan recalls. "We had to create a completely different team for product development and marketing, but had some overlap with the finance team and our supply chain team.

The name "Kayali" actually means "my imagination" in Arabic, and the brand was first launched by the Kattan sisters to share Middle Eastern culture with the west. Their debut collection of four fragrances was designed to help educate customers about layering fragrance, something that has been done for hundreds of years in Arabic culture.

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