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United is expanding its New York-London route with more business-class seats in an aggressive push for premium revenue

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With a fifth daily flight and a business class and premium-economy heavy configuration, United's move represents an industry-wide bet on premium sales

United is launching a fifth daily flight between New York City's Newark Airport and London Heathrow starting September 15. Each of the flights will be operated by specialized premium-dense aircraft with 46 Polaris business class seats — a 50% increase — and 22 premium economy seats, up from zero on previous planes.

United is launching a fifth daily flight between New York City's Newark Airport and London Heathrow starting September 15. Each of the flights will be operated by specialized premium-dense aircraft with 46 Polaris business class seats — a 50% increase — and 22 premium economy seats, up from zero on previous planes.

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