Earnings this week show Snap, Amazon and Twitter are cutting into the Google-Facebook ad duopoly

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Earnings this week show Snap, Amazon and Twitter cutting into the Google-Facebook ad duopoly

Amazon doesn't break out advertising, but it's the biggest part of the company's "Other" category, which grew 37% to $3 billion.better-than-expected results, with advertising revenue jumping 21% from a year earlier, thanks to 29% growth in the U.S. The stock jumped almost 9% on the report.

While Facebook and Alphabet also exceeded estimates — and Alphabet shares soared on its report — advertisers are clearly seeing opportunities on other platforms to reach different sets of eyeballs. Whatever pressure Facebook and Google are facing from lawmakers and regulators has yet to make its way into their top-line numbers, but potential limits on their growth could give competitors another edge from here.

"The popularity of these Lenses drew millions of people into our rebuilt Android application, where they experienced the new and improved Snapchat that led to increased engagement," CEO Evan Spiegel said in his prepared remarks to investors. "The enhancements we have made to our advertising business and self-serve platform meant that we were better able to monetize this increased engagement, leading to accelerating revenue growth.

Amazon has built its lucrative ad business primarily by charging brands to promote their products in various ways on the shopping site and app and in streaming videos. On the earnings call, CFO Brian Olsavsky said the company is "adding more and more advertising as we roll out devices and Prime Video — new Prime Video content in particular internationally."

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