How Vice Ventures Is Making Being 'Bad' A Good Business Move

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Focusing on finding good companies in traditionally ‘bad’ industries is a winning approach resulting in Vice Ventures recently closing its first $25M fund.

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Focusing on finding good companies in traditionally ‘bad’ industries like cannabis, sextech, alcohol, e-gambling, harm-reducing nicotine and more,, recently closed its first $25M fund. High-profile investors in the fund include Marc Andreessen and Bradley Tusk, the latter of whom is also acting as an advisor to the fund. Other fund investors are largely high net worth individuals and family offices.

This approach has helped Dockery to go after investors who aren’t typical VC fund anchors, brands and brand founders who are also atypical, and because of that, visionaries.

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