simply click here to claim your deal and get access to all exclusive Business Insider PRIME content.Best Western is trying to beat the odds, using artificial intelligence to personalize ads using IBM Watson Advertising.
"Travel is on the bleeding edge of customers' digital experience," Best Western CMO Dorothy Dowling said."So travel has been on the forefront of digital innovation. This is a dynamic ad unit that provides much more personalization." "In travel, people are shopping longer and even after they purchase," Dowling said."So we're going for engagement and getting them to purchase, but also to make sure they don't cancel and then repurchase somewhere else. We're really on a journey to know our customers better."Marketers are in the early stages of using AI.
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Nasdaq Deploys AI to Detect Stock-Market AbuseThe exchange operator is testing an artificial-intelligence surveillance system this summer to monitor its U.S. stock market and spot previously unknown methods of illegal equities trading. Smart move. I have always felt there is more illegal criminal actions in Wallstreet than anywhere else. WednesdayWisdom I wonder if Wall Street brokers and financial planners understand how easy they will be to automate away. Y'all might want to check out Andrew Yang; the candidate doing the most to prepare America to get over the rocky road ahead. YangGang DemDebates All measures found to combat crime are valid and serve to benefit the population in some way.
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Investors bet $7.3 billion on AI startups tackling healthcare, more than on any other industryArtificial intelligence is a powerful tool for a data-rich industry. And startups have seen an opening in healthcare, new data from CB Insights shows.
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