This is an excerpt from a story delivered exclusively to Business Insider Intelligence Digital Media Briefing subscribers.Apple continues to transform into a Services-led company: Services now contribute more than one-fifth of Apple's overall revenue, marking the segment's highest ever share of total revenue, per the company's fiscal Q3 2019 earnings released on Tuesday.
But Apple's pricing and distribution plans for those services will determine how quickly they could ramp up: In particular, it remains to be seen just how Apple will roll out the SVOD, which will impact the size of the opportunity and likelihood of uptake in a crowding market.
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