Fast forward three years, and the self-funded team have already created five Museum of Ice Cream locations , its own signature ice cream line, and partnerships with the likes of Target and Sephora. And it turns out, the Museum of Ice Cream was only the tip of the iceberg.
where people spend time between home and work, such as the mall or a local cafe or bar — which is critical to relationship-building. The Museum of Ice Cream cofounders knew they discovered the recipe for success as disruptors and tastemakers , when its locations became the prototype for brands looking to create experiential activations of their own. Many companies went straight to the source and asked Bunn and Vora for their expertise, which is where Figure8 also comes in:
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