Beyond Meat's chairman jokes that the veggie burger was a 'conspiracy' by the meat industry to prevent people from going vegetarian

Beyond Meat executive chairman Seth Goldman isn't trying to hawk another veggie burger. Instead, he said Beyond Meat is looking to redefine the entire food category with its plant-based"meat" products. "Meat is protein from an animal: that's defining meat by its origin," Goldman said. He added that you"get a different answer" when you define meat by its composition. Visit Business Insider's homepage for more stories.

Beyond Meat executive chairman Seth Goldman isn't trying to hawk another veggie burger. Instead, he said Beyond Meat is looking to redefine the entire food category with its plant-based"meat" products. "Meat is protein from an animal: that's defining meat by its origin," Goldman said. He added that you"get a different answer" when you define meat by its composition. Visit Business Insider's homepage for more stories.

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