The business of scaring: Halloween drives massive traffic, sales at theme parks

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Halloween events have become incredibly popular with guests both in the U.S. and abroad, often padding the bottom line for theme park operators like Disney, Universal, Six Flags and more.

, Busch Gardens and countless other regional parks have created their own scary and not-so-scary spooktaculars.

In February, Six Flags reported record results for its Fright Fest and Holiday in the Park events in 2018, which helped boost revenue in the company's fourth quarter by 5%. Disney, which hosts a family-friendly experience called Mickey's Not-So-Scary Halloween Party, is hosting its Halloween event for a record 36 nights. The park had swapped over to pumpkin decorations in mid-August, opening the event on Aug. 16 with plans to run it through Nov. 1.

Of course, SeaWorld also operates Busch Gardens, which enjoys bringing the scares during the Halloween season. "We are family-friendly until 6 p.m.," Edwards said. "No monsters, no terror, nothing too frightening, but once six-o-clock rolls around we release the monsters."

 

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