OutboundEngine has thrived by focusing on businesses on the opposite end of the spectrum, in terms of size.
Founded in 2012, OutboundEngine tries to make its service as easy to use as possible for its customers, Pickren said. The company, which charges between $200 and $500 a month for its services, writes the marketing content on behalf of its clients and distributes it for them. Customers can upload their company logos and photos to the service for use on their websites and marketing, but OutboundEngine only offers them limited choices to customize their sites.
"We're not in the business of constantly adding shiny blinky things because they're cool and everybody else is selling them," Pickren said. "We're in the business of doing the things that work and doing them consistently and reliably every single month."
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