'Shark Tank': Why Mark Cuban invested $600,000 into a business that turns human ashes into diamonds

Billionaire Mark Cuban is known for his tech investments — but on Sunday's "Shark Tank," Cuban diversified in a unique way.

According to Archer and Ozar, customers receive a "welcome kit," which includes a small container for a half-cup of ashes or hair. Customers then send that back to Eterneva. Customers also pick the diamond of their liking. Archer and Ozar asked the Sharks for a $600,000 investment in exchange for a 5% stake. However, once the Eterneva duo revealed they currently have investors, previously raising a "$1.2 million round in a $10 million valuation," the Sharks were concerned that they did not really need a Shark investment.

MakeIt Tell me what exactly has Mark Cuban done after he sold his dot-com bust in exchange for a basketball team? 💩 😹

MakeIt After your wife passes away, just don’t tell your new wife where you bought her engagement ring.

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'Shark Tank' recap: Sharks bite on human ashes-to-diamonds businessWhat happened on General Hospital?
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Why this plant-based meat company turned down a $1 million from Mark Cuban on 'Shark Tank'On Sunday's 'Shark Tank,' Jonathan and Deborah Torres, founders of Atlas Monroe, believed their 100% vegan, plant-based twist on fried chicken was worth far more than the Sharks did. MakeIt I will save you all a read: they wanted the whole co for a mil (plus they'd get a royalty) but a mil isn't much nowadays so they passed. MakeIt Because they thought they’d be the next $BYND. And if $BYND has shown anything, it’s you can lose $$$ and still be worth $8 billion.
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