Some describe Dacia as an anti-brand, such is its value focus, but its appeal is a bit more complex than a box of cornflakes. By keeping tech and nice-to-haves in check, it fights for buyers looking to spend no more than they have to; or wanting a wellspecced, well-warrantied alternative to a used car.
And then there’s the upsell: literally almost no Dacia buyers opt for the UN-spec white, optionless base models with their eye-catching sticker prices. This philosophy has put Dacia on a collision course with authorities on several fronts – recently safety and increasingly electrification. On the former, it so far appears to have been Teflon-coated, sales figures suggesting any reputational damage from Euro NCAP’s two-star Sandero verdict has been negligible. The latter Dacia sees as an opportunity. Yes, it now has an EV and the upcoming Jogger seven-seater will be available as a plug-in hybrid, but it’s in no rush to usher in expensive tech when its no-frills approach means its cars are usually lighter than rivals and thus don’t exceed emissions targets anyway.
It’s exactly the opposite here in India. They have gone with the name Renault here and except 1-2 models, everything else fails. Pathetic after sales, horror stories on the internet and absolutely lackadaisical attitude towards customer needs and demands.They has DUSTER,killed it
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