If you’ve ever been given the advice to never go into business with friends or family, it’s because there are some good points as to why. Many friends launch a business together with so much optimism that they sometimes fail to communicate what to do if failure does come. Others start a business with family with different sets of goals and values while some couples enter into business without discussing work-life boundaries.
Max was able to think of ways to give Bibingkinitan a fresh look to capture a younger market and bolster its online presence. She gave it a hip, abbreviated name—BBK—and accompanied it with catchy photos. “Bibingkinitan is a 17-year-old brand. But Max breathed life into me and I was so inspired. Knowing what she can do and what I can do, we did a rebranding with Bibingkinitan,” Rich says. https://www.instagram.