FRANKFURT : Germany's soccer governing body is poised to kick off the sale of a stake in the Bundesliga's media rights business that could fetch $2.9 billion, sources familiar with the matter said.
National soccer leagues in Europe are increasingly eyeing external funding around broadcasting arrangements as they look at ways to boost revenues and increase their global reach. Prospective investors are likely to begin with due diligence in early March, two of the sources said. Initial bids will be collected at the end of March with two or three preferred bidders selected at the start of April, the sources added.
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