Anheuser-Busch has placed two executives who managed Bud Light’s sponsorship of two Instagram posts from a transgender woman on leave, according to the Wall Street Journal and other media reports. Ad Age was the first to report that Alissa Heinerscheid, Bud Light’s vice president of marketing, was placed on leave. Todd Allen, most recently Budweiser’s vice president of global marketing, is set to replace her.
The Los Angeles police department told CNN last week that it responded to a bomb threat and conducted a sweep of an Anheuser-Busch brewery in the Van Nuys neighborhood. Heinerscheid said in a recent Make Yourself at Home podcast interview that Bud Light needs to attract young drinkers to ensure the company’s future, with one avenue being to promote inclusivity.
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