The owner of Old Country Buffet and Furr’s Fresh Buffet filed for bankruptcy in 2021. About the same time, so did Cicis and the owner of Souplantation and Sweet Tomatoes. Operators cited occupancy restrictions, bans and health concerns. But now buffets are making a comeback. In March, visits to three leading buffets — Golden Corral, Cicis, and Pizza Ranch — were up 125% from January of 2021, according to data from Placer.ai, which tracks foot traffic at restaurants and stores.
The company plans to add up to 250 more Golden Corral buffets around the United States over the long run. Buffets are growing again in part due to financial strains on consumers. The median household income of Golden Corral, Cicis and Pizza Ranch customers is below the national average, according to Placer. Inflation has pushed more middle-class and lower-income customers to buffets, analysts say. “It shows that people are looking for value,” said R.J.
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