Sophie Nistico seemed to have all the pieces in place for a big investment deal on ABC's "Shark Tank.", which sells clothing emblazoned with mental health-related phrases. She started her business in 2020 with just $500, she said on Friday's episode of the show.
Nistico, who said she started See The Way I See after battling "severe" anxiety throughout high school and college, asked the show's panel of investors for $250,000 in exchange for 10% of her company's equity. Every investor declined, for a simple reason: They didn't see any way to help her get better. "What do you need a Shark for? You're doing so well," Daymond John told her.When Nistico first launched See The Way I See, she sold "mental health-based" stickers on social media. She thought it'd take months to sell out, but it "only took two days," she said. The success of her stickers allowed her to expand into apparel.
"I don't really know how to help you," said Kevin O'Leary. "This thing where you don't know anything about business, I don't really buy it anymore. You're doing better than 90% of the people who stand in front of me there."