Stellantis is yet again diversifying its automotive market reach as it launches a private-label replacement parts brand called bproauto.
Mopar will remain the aftermarket and accessory parts supplier for Stellantis, while bproauto wants to help service departments flow for Stellantis dealers and other brands. Stellantis is already a prime example of this industry shift, as the automaker’s branches extend from historical Mopar extras to car-rental apparatus Free2Move and. But now the FCA-born conglomerate is approaching one of the largest markets out there: general automotive parts sales.
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