The Job Market is Changing, but Marketing Jobs are Thriving

Predictive analytics, powered by AI, is another tool that marketers should have in their arsenal. It allows us to forecast future consumer behavior based on past patterns. With this insight, marketers can create more personalized and timely campaigns, improving engagement and conversion rates.

My staff uses a tool we developed that frees them up from a lot of the time-consuming reporting so they can focus on big-picture, creative campaigns. AI can also alert you when there’s some sort of anomaly in your performance marketing and advise how to respond. Any specific ways to optimize the ad on short notice? AI can present you with a list of options. Pick one, or use it as inspiration for your own education conclusion. Either way, you’ve got backup. AI can also improve content creation and distribution.

You don’t have to work hard to find stories of AI chatbots gone wrong. This technology isn’t replacing your sales teams or client success teams anytime soon, but it can be a useful tool to field requests and expedite support.

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