The Battle For Germany’s EV Market, Part IX — Das Hangover Edition

The overall German auto market was flat in September, due to a big drop in the BEV market . The German automotive market is still climbing back toward the level of its last31,714 BEVs were registered in September , down 29% YoY. This big drop is due to the end of BEV incentives for company cars. So, this “hangover” will surely be temporary, and only applicable toMeanwhile, PHEVs had 15,383 registrations, 6.9% of the total market, which is approximately half of what they had a year ago.

On the other hand, the best selling model from Volkswagen Group was the #6 Audi Q4 e-tron, with 1,187 registrations, immediately followed by the #7 Skoda Enyaq. Outside the top 20, the only real news was the first registrations of the VW ID.7 , a somewhat slow career start for a highly anticipated model that is expected to end 2024 in a top 10 position.Regarding the 2023 table, the Tesla Model Y sits well above everything else, with a 18,000-unit advantage over the runner-up VW ID.4. This is a disruptive performance for a foreign model in German lands — not only in the EV category, but also in the mainstream market.

The second half of the table is far more interesting, with four position changes, starting by the Climber of the Month, the Opel Corsa EV. Thanks to a strong result in September, it surgedpositions, into 12th, and it is now in the race for the title in the B-segment/subcompact category, together with the #11 Mini Cooper EV and the #10 Hyundai Kona EV.

On a different note, despite the BEV hangover, plugin hybrids haven’t managed to add more models to the table, with the category currently only having the #15 Mercedes C-Class PHEV as representative in the top 20. Will the 2023 top 20 end this way?In the brand ranking, Volkswagen kept the leadership spot, but it has lost almost 1% share in just two months .

Audi’s drop could give #6 Hyundai and maybe even rising #7 Opel some hope of racing into the 5th spot by year end.Looking at the OEM ranking, Volkswagen Group has its domestic market well in hand with 27.4% share. But it lost 0.6% share in September, which added to the 0.8% drop in August could mean that some dark clouds could obscure the German OEM’s performance in 2024.

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