The beverage leaders' stocks have struggled this year, hurt by higher interest rates andabout the possible negative impact of weight loss drugs like Wegovy.
More than two years later, both companies reported that higher prices have boosted sales. Pepsi paused price hikes earlier this year but plans a "modest" increase next year. Coke took longer to pause its higher prices, but CEO James QuinceyBecause of the timing of their price increases, Coke's North American drink prices were up only 5% this quarter, compared with Pepsi's increase of 12%.
When its drinks business falters, Pepsi is usually saved by its Frito-Lay unit, which includes Cheetos, Doritos and other snacks. But snacking has slowed as shoppers trade down to cheaper options in the face of Frito-Lay's double-digit price increases. Pepsi is also getting rid of its less-profitable promotions. The strategy helps its earnings, but resulted in a 2.5% hit to its North American drink volume, executives said on the company's conference call.Roughly half of Coke's sales come from away-from-home occasions, like movie theater visits or dining out, executives said during the early days of the pandemic.
Pepsi, on the other hand, lags behind Coke with its away-from-home business, although it does have some large restaurant companies, like Taco Bell ownerCoke also has a larger international presence than Pepsi. Roughly 40% of Pepsi's sales come from outside of the U.S., while more than 60% of Coke's revenue is derived from international markets, according to FactSet.
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